WHO WE ARE

Health Passage is a bespoke consulting company helping Australian health food manufacturers reach Japan’s markets. Our aim is to introduce Aussie health foods to the huge, sophisticated and largely unexplored Asian market and create long-lasting partnerships with our clients.

We have years of experience in the trading industry and specialise in the food export and import between Australia and Japan. Our in-depth knowledge of the Japanese market and consumers enable us to come up with custom-tailored marketing and branding approach tailored to your unique products. Thanks to our extensive network of partners in Japan, we can research potential supplies, ensure you comply with the import regulations in Japan, and provide you with a comprehensive marketing strategy to entice Japanese consumers and grow your business overseas.

Our mission

HIGHLY COMPETITIVE ADVANTAGE

The health industry is growing to become one of the biggest and most rapidly expanding markets worldwide. Health is no longer a luxury but an essential choice for an increasing number of consumers around the globe. In turn, people are becoming more aware, educated and passionate about making the right and healthy choices when it comes to food.

Thanks to the natural environment and excellent resources, Australia has a “clean and green” image that gives Aussie food products a competitive edge. Australian foods products are well-recognised for their superior qualities and the wide range of organic, gluten-free, paleo, vegan, superfoods and other products has the potential to introduce new lasting trends in the global market.

WHY JAPAN?

The healthy-eating trend is one of the most rapidly growing ones in the Japanese market. This trend has prompted Japan’s rapidly aging society to look for healthy food options that will improve their well-being, as well as align with the ‘health’ image of the traditional Japanese cuisine they remember and love.

We believe that the Japanese market offers immense opportunities for growth for Australian food manufacturers, and we are passionate about bringing premium quality Aussie products to Japan.

OPPORTUNITies

The conscious-eating trend is ever so popular in Japan, even though the Japanese market has fallen behind the Western countries by a few years. The organic and gluten-free concepts have just recently been introduced but are already producing huge market changes and bringing new trends along with them.

Japan’s emerging interest in clean and healthy eating, as well as the underdeveloped market, provides immense business opportunities for the Australian health food exporters. We at Health Passage aim to help you seize these opportunities and bridge the gap to fully utilise Japan’s health food market.

Our comprehensive knowledge of the market and extensive partner network help us provide bespoke consulting services that will ensure your product appeals to the local consumers, and will guarantee its booming success in Japan.

Get in touch with Health Passage now to learn about how our team can help you expand your business and succeed in Japan’s market!